Sabtu, 27 Juli 2013

[X647.Ebook] Ebook Download Children's Literature: Discovery for a Lifetime (4th Edition), by Barbara D. Stoodt-Hill, Linda B. Amspaugh-Corson

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Children's Literature: Discovery for a Lifetime (4th Edition), by Barbara D. Stoodt-Hill, Linda B. Amspaugh-Corson

Children's Literature: Discovery for a Lifetime (4th Edition), by Barbara D. Stoodt-Hill, Linda B. Amspaugh-Corson



Children's Literature: Discovery for a Lifetime (4th Edition), by Barbara D. Stoodt-Hill, Linda B. Amspaugh-Corson

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Children's Literature: Discovery for a Lifetime (4th Edition), by Barbara D. Stoodt-Hill, Linda B. Amspaugh-Corson

The goal of the fourth edition of Children's Literature: Discovery for a Lifetime is to help teachers, librarians, and parents infuse literature into children's lives and to promote a lifelong interest in books.� The theme is "literature for a lifetime."� Some of the key elements�of this text�are to help educators select books that will enhance children's learning and development, implement literature in the classroom that will support the curriculum and meet established standards, identify books children will respond to, share literature that will stimulate their responses, infuse literature into elementary classrooms and homes, choose appropriate literature for English Language Learners, and enhance literature experiences with the computer and the Internet.

  • Sales Rank: #662504 in Books
  • Brand: Scholastic
  • Published on: 2008-04-27
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x .80" w x 7.90" l, 1.39 pounds
  • Binding: Paperback
  • 412 pages

From Book News
Prepares teachers, librarians, and parents to select children's books, help children respond to books, and incorporate literature across the curriculum. Chapters on oral and silent approaches to literature, children with challenges, and unit studies, plus various genres such as poetry and historical fiction, include key terms, opening vignettes, overviews, and discussion questions, as well as many suggested activities and units for use in the classroom, with worksheet examples. Annotation c. by Book News, Inc., Portland, Or.

From the Inside Flap
Preface

Television extols the virtues of reading to children. Children's librarians are busier than ever before. Bookstores featuring children's books are flourishing. The authors and illustrators who create exquisite children's books are popular. Although the profusion of books and the widespread interest in children's literature are welcome, they create an even greater need to educate parents, teachers, and librarians about books and literary experiences. Because the dull, the difficult, the obscure can stymie children's pleasure in literature, adults must optimize children's interactions with literature. Moreover, the subjects and the textbooks used in elementary classrooms cry out for the richness of literature.

This book is the product of many experiences as teachers, professors, parents, and grandparents. Our goal is to help adults infuse literature into children's lives very early and to promote a continuing interest in books throughout their lives. Our theme is literature for a lifetime. We hope to prepare the adults in children's lives to:

know which books children will respond to share literature with children in authentic ways that stimulate their responses infuse literature into elementary classrooms and homes identify books that portray children with special needs so their classmates will understand these needs use computer programs and the Internet to enhance literary experiences use multimedia in creating literary experience choose literature that will develop children's cultural consciousness

Chapters 1 through 5 develop a basis for understanding children's literature, including evaluating and selecting literature and encouraging children's response. Chapters 6 through 11 explore the content of children's literature in picture books, poetry, traditional literature, modern fantasy, realistic fiction, historical fiction, and nonfiction. We have continued our emphasis on authors and illustrators in this edition by including profiles of them throughout the book. In these profiles, we hope to acquaint students with authors and illustrators and their works, as well as offer models for classroom study. Chapters 12 through 15 prepare adults to nurture children's response to literature by showing how creating a community of readers as well as providing oral and silent reading experiences enhance literary experiences. Moreover, adults need to select literature that develops students' sensitivity to other cultures as well as the life challenges faced by people in our world. Finally, Chapter 15 synthesizes and presents sample guides and units that teachers have used in developing literature-based classroom experiences.

Each chapter opens with a list of key terms, guiding questions, and an overview that previews the content of the chapter. Vignettes are included in each chapter, which give examples of teachers and children involved with literature#151;examples that will serve as models for others. Throughout the book experiences are presented that develop deeper cognitive and affective understandings as well as aesthetic awareness.

Each chapter includes thought questions and research and application experiences. Annotated bibliographies of cited books and recommended books include genre identifications and suggested grade levels. Where appropriate, asterisks (*) indicate books that will appeal to reluctant readers. NEW TO THIS EDITION

Users of the first edition of Children's Literature: Discovery for a Lifetime will find several important changes in the second edition.

All bibliographies and references have been thoroughly updated to reflect the latest children's books. Author and illustrator profiles have been placed throughout the text. Historical fiction and realistic fiction are now treated in two separate chapters, giving greater attention to each genre. A new chapter, "Culturally Conscious Literature," explores multicultural and international children's literature while focusing on broad-based units of study that transcend individual cultures. Books that are especially appropriate for struggling readers are indicated in the bibliographies. SUPPLEMENTS

Supporting this second edition are three supplements that we hope you and your students will find valuable.

The updated Instructor's Manual contains chapter outlines, teaching tips, suggested test items, and model syllabi. Instructors may contact their local Merrill/Prentice Hall representatives to obtain this supplement. Extensive bibliographies have been placed on a dual-platform, searchable CD database packaged free with every copy. Instructors and students can easily use this software to search for children's books by author, title, illustrator, genre, subject, reading, interest level, publisher, copyright year, and combinations thereof. Furthermore, readers can save comments on existing entries and enter bibliographic information for other titles of their choosing. This software will be an indispensable professional resource for years to come. A free Companion Website allows on-line posting of syllabi and has an interactive study guide, links to web-based resources, a message board, and numerous other features. Instructors and students may access the Companion Website at prenhall/stoodt-hill

We hope that our enthusiasm will stimulate you to read to children, talk about books with them, and acquaint them with the joy of literature that will last them a lifetime.

We wish to express our sincere appreciation for the support and encouragement of Brad Potthoff and Mary Evangelista.

We would also like to thank the following reviewers: Susan Knell, Pittsburgh State University; Barbara N. Kupetz, Indiana. University of Pennsylvania; Deborah Overstreet, University of Southwestern Louisiana; Robert F. Smith, Towson University; Pat T. Sharp, Baylor University; and Barbara Stein, University of North Texas.

From the Back Cover
Children’s Literature: Discovery for a Lifetime is an indispensable tool that teachers, librarians, and parents can use to create and foster children’s interest in books. The authors concisely illuminate the highest quality of children’s literature, choosing titles that will captivate children and promote a lifetime of reading.�

The fourth edition of this popular text now features:

  • NEW! Classroom snapshots that provide concrete examples of teachers promoting cognitive development with literature.
  • NEW! Emphasis on graphic novels and manga across several chapters.
  • NEW! A chapter dedicated to exploring sensitive and contemporary issues in children’s literature.

Readers will also be able to:

  • Explore wide-ranging examples of current and classic literature in all genres—picture books, poetry, traditional literature, modern fantasy, realistic fiction, historical fiction, and nonfiction books—to understand, select and evaluate children’s literature.
  • Review extensive lists of literature references and recommended children’s books by descriptors, genre designations, grade levels, publisher, and copyright information.�
  • Stimulate reading and an exploration of children’s literature withpractical Classroom Activities that arealigned with the IRA and NCTE standards. �
  • Focus on multicultural literature, illustrating the need to choose books that reflect the voices of many cultural groups and that foster an understanding, appreciation, and respect for our diverse society.�
  • Engage children in author and illustrator studies with great models described in Biographical Profiles.
  • Learn how to develop children’s social and cultural consciousness by exploring literature-based units that cut across cultures in the Unit Studies chapter.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Very informational book with great resources for a teacher.

1 of 1 people found the following review helpful.
Childrens literature
By C. Pittman
this book is an excellent resource for anyone who wants to know how to approach children's literature.

1 of 2 people found the following review helpful.
Helpful and Handy
By Aleisha Brummel
I had to get this book for a college class, but have found it much more enjoyable than the normal text book. Clear examples and easy to read text. CD-Rom is very helpful with supplemental materials.

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Senin, 22 Juli 2013

[F286.Ebook] Get Free Ebook Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh

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Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh

Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh



Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh

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Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh

A set of ten audio CDs produced to accompany the textbook Ahlan wa Sahlan, which is designed to cover the first year of instruction in Modern Standard Arabic.

  • Sales Rank: #168392 in Books
  • Published on: 2009-06-01
  • Original language: Arabic, English
  • Number of items: 1
  • Dimensions: 1.30" h x 8.90" w x 11.00" l, 3.70 pounds
  • Binding: Hardcover
  • 668 pages

About the Author
The new edition of this widely used text covers the first year of instruction in Modern Standard Arabic. It will teach students to read, speak, and write Arabic, while presenting an engaging story that involves Adnan, a Syrian student studying in the United States, and Michael, an American student studying in Cairo. In diaries, letters, and postcards, the two students describe their thoughts and activities, revealing how a non-American views American culture and how the Arabic culture is experienced by an American student. This new edition features a DVD video, filmed in Syria; expanded communicative activities; an updated audio program; and material designed according to proficiency principles. Features of the New Edition include: 1. DVD video, filmed in Syria. 2. Expanded communicative activities. 3. Updated audio program. 4. Material designed according to proficiency principles. Components of the New Edition include: 1. A full-color Student Textbook with DVD and audio program included
2. Annotated Instructor’s Edition 3. Sound and Script Workbook 4. Online, interactive exercises."

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
I suck at foreign languages. But reading from this textbook, it explains everything so well, and I'm acing Arabic!

33 of 38 people found the following review helpful.
Poor Quality CDs for an overall Decent Textbook
By A Customer
These CDs are used with the Ahlan wa Sahlan Textbook. The book is fine but the CDs are shoddy.
The sound quality is poor - room noise, coughing, shuffling of feet - all clearly audible in the background. The track breaks on the CDs correspond to an entire chapter in the textbook. Because each chapter has 4-8 listening exercises, manually advancing to the exercise you want is a pain.
The listening exercises on the CDs are not well timed - to follow along in the book, you MUST frequently pause the recording to keep up.
Overall the CDs complement the textbook's solid content, but poor structure, sloppy production values and an expensive price tag make them feel like a rip-off. Unfortunately if you're using the textbook, the CDs are also essential.

21 of 25 people found the following review helpful.
Terrible terrible audio, not compatible with iPod or other players
By Luis Morais
The effort and care put into the creation of the MP3 CD (it is not an Audio CD as a music CD by the way) is literally rubbish, a dog's job from execution to packaging.

Firstly, it is not because the files are in MP3 format that make them ready to use on a iPod. In order for a bunch of MP3 files to be useful and easy to store, find and manage in a player, the publisher (Yale University Press) MUST put some effort to properly tag the MP3s with the following id3 information:

- the freaking name of the album
- the freaking name of the artist (author)
- the freaking TITLE of the track
- the freaking NUMBER of the freaking track

If this information is not provided, the MP3 player won't be able to sort the tracks into albums, sort the order of them against each other and won't display the collection of MP3s in an order that will make sense to humans.

Now multiply the lazy job of Yale University Press by 240 tracks and what you have is a massive mess hindering any attempt for productive learning as you will spend more time trying to find the badly recorded tracks than listening to their crackling, noisy and annoying sound when they are needed.

The geniuses at Yale went a step further to make things even more difficult for us. If it is not enough to completely ignore ID3 tagging, they named the files in the following format:

[track number] [Lesson number (which is from 1 to 24)] [Lesson name] [page number].

Well done Yale, except that by putting the track number before the lesson number you make all the files that start with a track number to bunch up together on an iPod playlist, for example:

...01 - Lesson one - Blah blah - p. 01
01 - Lesson two - Blah blah - p. 21
01 - Lesson three - Blah blah - p. 31
02 - Lesson one - Blah blah - p. 03
02 - Lesson two - Blah blah - p. 23
02 - Lesson three - Blah blah - p. 33
03 - Lesson one - Blah blah - p. 05
03 - Lesson two - Blah blah - p. 25
03 - Lesson three - Blah blah - p. 35...

Oh well, unless you are willing and know how to spend a few hours adding this information manually to 240+ tracks so that the files are organised on an MP3 player such as the iPod, or unless you are going to use the files as they are straight from the CD on a computer but not on iTunes, Winamp or a software that needs ID3 tags to organise tracks, this book will be utterly useless and your learning experience painful and frustrating.

About the book itself, you will need to learn the alphabet before (this is standard and not a fault of the book) nevertheless I have some concerns with regards to its pace and would not recommend it for self-learners until they have done a couple of other books before.

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Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh PDF
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Ahlan Wa Sahlan: Functional Modern Standard Arabic for Beginners [With CDROM and DVD] (Arabic Edition), by Mahdi Alosh PDF
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Sabtu, 20 Juli 2013

[C412.Ebook] PDF Ebook All in All (Book 1): Parts of Speech, by Brian Giles, Joe Ruger

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All in All (Book 1): Parts of Speech, by Brian Giles, Joe Ruger

All in All (Book 1): Parts of Speech, by Brian Giles, Joe Ruger



All in All (Book 1): Parts of Speech, by Brian Giles, Joe Ruger

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All in All (Book 1): Parts of Speech, by Brian Giles, Joe Ruger

All in All is a dialogue-based curriculum for ESL/EFL students. The dialogues include highlighted vocabulary words, review and discussion questions, sentence patterns, and accompanying grammar worksheets. The books teach reading, writing, speaking, grammar, and vocabulary. Book 1: Parts of Speech is suitable for beginner or high-beginner English learners. The worksheets introduce students to the basic English parts of speech - Nouns, Verbs, Subjects, and Adjectives. After completing this book, students should have a functional understanding of how to use these parts of speech correctly.

  • Sales Rank: #2378474 in Books
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Published on: 2009-04-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .18" w x 8.00" l, .37 pounds
  • Binding: Paperback
  • 76 pages
Features
  • Used Book in Good Condition

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Selasa, 16 Juli 2013

[T512.Ebook] Ebook Free Science and Engineering of Casting Solidification, Second Edition, by Doru Michael Stefanescu

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Science and Engineering of Casting Solidification, Second Edition, by Doru Michael Stefanescu

Science and Engineering of Casting Solidification, Second Edition, by Doru Michael Stefanescu



Science and Engineering of Casting Solidification, Second Edition, by Doru Michael Stefanescu

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Science and Engineering of Casting Solidification, Second Edition, by Doru Michael Stefanescu

A brilliant description of solidification theory through the complex mathematical apparatus required for a fundamental treatment of the problem. With a new chapter on semi-solid casting, this second edition is an education in the fast moving area of computational modeling of solidification of castings.

  • Sales Rank: #6087637 in Books
  • Brand: Stefanescu Doru Michael
  • Published on: 2010-11-05
  • Released on: 2010-11-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .96" w x 6.10" l, 1.30 pounds
  • Binding: Paperback
  • 380 pages
Features
  • Science and Engineering of Casting Solidification Second Edition

From the Back Cover

Science and Engineering of Casting Solidification, Second Edition covers the essentials of solidification science of metals and alloys at macro- and micro-length scales at cooling rates specific to commercial castings and rapid solidification processing. The mathematical fundamentals necessary to build a working knowledge in the field, specifically partial differential equations and numerical analysis, are introduced. Each topic begins with the description of the underlying physics, followed by the mathematics required to build analytical and numerical models. Wherever possible, a detailed description of the architecture of the numerical model is provided, followed by examples of models built on the Excel spreadsheet.

Features of this new edition include:

  • Expanded sections on peritectic solidification and shrinkage porosity mechanisms and modeling,
  • A new chapter addressing rapid solidification and bulk metallic glasses,
  • Additional solved problems,
  • Revised and simplified derivations of several models.

Science and Engineering of Casting Solidification, Second Edition will prove useful to senior undergraduate and graduate students, as well as to industrial researchers that work in the field of solidification in general and casting modeling in particular. The detailed coverage of casting defects will also make it useful to industrial practitioners of metal casting. Additional course materials are available upon faculty request.

Most helpful customer reviews

2 of 3 people found the following review helpful.
Science and Engineering of Casting Solidification
By Ronald G. Jordan
A classic text, essential to any engineer working with metal solidification.

See all 1 customer reviews...

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Minggu, 07 Juli 2013

[D932.Ebook] Fee Download The Truth About Catalogers, by Will Manley

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The Truth About Catalogers, by Will Manley

Go behind the scenes as Manley and Lee track down and investigate the myths, legends, and tall tales of cataloging. As a special bonus, the surprising results of Manleys American Libraries cataloger survey are revealed.

  • Sales Rank: #1446462 in Books
  • Brand: Brand: McFarland n Company
  • Published on: 1995-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.50" w x .75" l,
  • Binding: Paperback
  • 142 pages
Features
  • Used Book in Good Condition

From Library Journal
Are catalogers funny? Library humorist Manley exposes the horrifying truth in his latest opus.?WW
Copyright 1995 Reed Business Information, Inc.

Review
"exposes the horr[or]" -- Library Journal

"simultaneously delights and offends.... Savor it over time...highly recommended for all libraries, information centers, media centers, learning centers" -- Technicalities

Most helpful customer reviews

0 of 0 people found the following review helpful.
Disappointed
By Ysteb
I was disappointed in this. It's a series of cartoons about catalogers. Some are funny, others aren't. I wasn't impressed.

0 of 0 people found the following review helpful.
The Robert Fulghum of Librarians
By Stephen L Manley
Before reading The Truth About Catalogers, I had no interest in librarians, and I certainly didn't want to be one. After reading The Truth About Catalogers, I still don't want to be a librarian. But I did find the humor to be accesible, the writing to be direct and amusing, and the illustrations to be cute. Mostly, I felt that Will Manley had captured the whimsical tone made so popular by Robert Fulghum (of the All I Really Need to Know, I Learned in Kindergarten fame). I found the stories to be less about Card Catalogers, and more to be about people. I feel that was the greatest strength of the book - I've never understood the Dewey Decimal system, but I laughed out loud at the exploits of people who obsess about it!

1 of 1 people found the following review helpful.
Will Manley = Dave Barry of the Library World
By John Ronald
This book is tounge-in-cheek funny. A must for all working in librarianship professionally or para-professionally.
I am an MLS student and have not yet made my mind up whether to work in reference or cataloging...my heart calls me to reference work, but part of me admires such cataloging luminaries as Sandy Berman, etc.
Moreover, catalogers of the new Era will have to be among the most computer-savvy, too. Like or no, that's the way it's gonna be.
Anyway, as with most of Will Manley's books, very funny treatment of his subject matter. He is truly the Dave Barry of the library world.

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Jumat, 05 Juli 2013

[H154.Ebook] Free Ebook The Poetics of Perspective, by James Elkins

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The Poetics of Perspective, by James Elkins

Perspective has been a divided subject, orphaned among various disciplines from philosophy to gardening. In the first book to bring together recent thinking on perspective from such fields as art history, literary theory, aesthetics, psychology, and the history of mathematics, James Elkins leads us to a new understanding of how we talk about pictures. Elkins provides an abundantly illustrated history of the theory and practice of perspective. Looking at key texts from the Renaissance to the present, he traces a fundamental historical change that took place in the way in which perspective was conceptualized; first a technique for constructing pictures, it slowly became a metaphor for subjectivity. That gradual transformation, he observes, has led to the rifts that today separate those who understand perspective as a historical or formal property of pictures from those who see it as a linguistic, cognitive, or epistemological metaphor. Elkins considers how the principal concepts of perspective have been rewritten in work by Erwin Panofsky, Hubert Damisch, Martin Jay, Paul Ricoeur, Jacques Lacan, Maurice Merleau-Ponty, and E. H. Gombrich. The Poetics of Perspective illustrates that perspective is an unusual kind of subject: it exists as a coherent idea, but no one discipline offers an adequate exposition of it. Rather than presenting perspective as a resonant metaphor for subjectivity, a painter's tool without meaning, a disused historical practice, or a model for vision and representation, Elkins proposes a comprehensive revaluation. The perspective he describes is at once a series of specific pictorial decisions and a powerful figure for our knowledge of the world.

  • Sales Rank: #1414738 in Books
  • Brand: Brand: Cornell University Press
  • Published on: 1996-12-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .77" w x 5.98" l, 1.16 pounds
  • Binding: Paperback
  • 344 pages
Features
  • Used Book in Good Condition

Review
"I have rarely read a book as illuminating as this. . . . With great tact and inventiveness, Elkins offers two basic correctives to what has been taken as the foundational procedure underlying Italian Renaissance painting and, by extension, Renaissance culture: (1) Perspective was referred to not in the singular but in the plural―not a perspective, but perspectives; and (2) it was not about drawing a unified pictorial space, but about drawing objects―not a way of unifying a picture, but an often playful fashioning of the objects in a picture."―Svetlana Alpers, Key Reporter

Most helpful customer reviews

5 of 5 people found the following review helpful.
academic, but worth the effort
By jumbojay
Apparently condensed from a multi-volume doctoral dissertation, this book is both over and under inclusive. Elkins displays encyclopedic knowledge of his field in order to support the important and worthwhile point he makes in the introduction, but also leaves out much of the very technical detail that would have been needed to convince his fellow PH.D.s. One could just read the intro and the envoi to get the lesson Elkins hopes to teach, but I'm glad i stuck with it for the long haul through the intervening chapters. A book for those who are serious about the history of western culture.

2 of 3 people found the following review helpful.
A Model of Inquiry
By Eugene Kupper
I first read this book for the information I thought it might contain, and as a validation of the investigations in perspective that I was - and still am - pursuing. Recently, I picked up this book again, and now see that it is a model of skillful inquiry. Elkins may or may not have solved my previous puzzles of perspective, but he has provided me with an insight to rhetorical strategies - used to discuss "perspective" as a concept or practice - but has created a chaotic literature.
We have all encountered the cross-section of half-complete treatments of subjects in the arts; it would seem that obscurity is the preferred norm. It is meant to add mystery and dignity to its favorite topics. This is the entry "Into the Maelstrom of Metaphor" that Elkins invites us. He carefully lists three alternatives, and chooses the middle path of "critical rationalism" for his book. This serves well to simultaneously preserve the ambiguities that history has provided and to catalog some of its graphic and methodological products as regard perspective. This is not just a balanced approach, but also a model of thinking that makes us feel more intelligent and fair as readers.

1 of 3 people found the following review helpful.
Not about the Renaissance view of Perspective in Art
By Matthew Simon
Rauschenbach writes as a physicist, and as is often the case, scientists have major deficits when dealing with art. The deficits are not few nor minor. Perspective was viewed as being of major significance when informed by performative rhetoric. Perspective, as with architecture, was influenced by Platonism as well as the philosophical views of the Pythagoreans. For example, room sizes had to be harmonically correct (length, width, height), not only deal with perspective alone. Photography (optics) may have a scientific way to deal with focal length to obtain optimal similarity, scale and depth with one-point linear perspective, but "horned" perspective with two- or even 3-vanishing points introduces additional considerations. Use of anamorphisms in painting, as in the famous painting "The Ambassadors" by Holbein cannot simply be forgotten (deliberate distortions of linear perspective). Lastly, perspective was used in perspective-theatres, causing problems as well As a book dealing with optics in photography, this book is fine, but a reader should not confuse this by thinking the book deals with art.

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Kamis, 04 Juli 2013

[H951.Ebook] Fee Download Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

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Marketing Strategy:  A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

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Marketing Strategy:  A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper

Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/interfunctional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

  • Sales Rank: #3429752 in Books
  • Brand: Brand: McGraw-Hill/Irwin
  • Published on: 2002-04-04
  • Original language: English
  • Number of items: 2
  • Dimensions: 9.90" h x .70" w x 6.00" l,
  • Binding: Paperback
  • 384 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 1 people found the following review helpful.
Marketing Strategies 101
By H. Halfmann
Very basic information provided. Gives a general overview about market strategies on the corporate level, business level, and product level that are out there. Not much practical advise.

Example: Pages 114/115 Adopter Categories

"Early adopters differ from later adopters. Using time of adoption as a basis for classifying individuals, five major groups can be distinguished: innovators, early adopters, early majority, late majority, and laggards...Because each category comprises individuals who have similar characteristics and because individuals differ substantially across categories, these adopter groups can be considered market segments. Thus, one would use a different set of strategies to market a new product to the early adopter group than to market it to the late majority group."

Doesn't give any further information on what those strategies should look like; no examples provided.

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Marketing Strategy: A Decision-Focused Approach, by Orville C Walker, Jr., Harper W Boyd, John Mullins, Jean-Claude Larreche, Jr., Harper PDF
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Selasa, 02 Juli 2013

[B641.Ebook] PDF Ebook The International Business Environment, by Leslie Hamilton, Philip Webster

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The International Business Environment, by Leslie Hamilton, Philip Webster

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The International Business Environment, by Leslie Hamilton, Philip Webster

The International Business Environment, Second Edition, prepares students for the realities of global twenty-first-century business. Building on the success of the previous edition, it employs a wide range of examples from BRIC and CIVETS economies and offers chapters on CSR, the ecological environment, and corporate social responsibility. Authors Leslie Hamilton and Philip Webster discuss the process of globalization, the global economy, and the impact of that economy on international business organizations. Using a PESTLE framework, they analyze the economic, political, legal, financial, technological, socio-cultural, and ecological environments, clearly outlining the factors that affect the everyday business of organizations.

Adopting a truly international approach, this full-color, visually engaging text features a wealth of examples and case studies. Each chapter begins and ends with a one-page case study, and fifty additional mini-cases address such compelling issues as civil unrest in North Africa, the Japanese earthquake and tsunami, Wikileaks, and Google in China. Organizations including BP, Dell, Domino's Pizza, Apple, and Procter & Gamble are featured throughout the book. A Companion Website offers numerous resources for students and instructors.

  • Sales Rank: #1180204 in Books
  • Published on: 2012-03-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.40" h x .70" w x 9.60" l, .88 pounds
  • Binding: Paperback
  • 403 pages

Review
Review from previous edition: "To my knowledge, this is probably one of the few 'international business environment' textbooks which presents a global perspective and offers a rigorous analytical approach."

--Mo Yamin, University of Manchester

About the Author
Philip Webster is an associate member of staff at Leeds Metropolitan University. He was formerly Director for Undergraduate Studies at Leeds Business School and Principal Lecturer in Business Strategy and International Business. He graduated from the University of Leeds with an MA in Economic Development and worked in financial services and the computing industry before moving into education. Phil has over 30 years' experience of teaching International Business Environment, Business Strategy and Business Ethics, and Corporate Social Responsibility. He has taught mainly in the UK but also in India, Sabah, and Hong Kong. Phil has also worked and lived in Malaysia.

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